(GRADUATE SCHOOL PROJECT)
Objective: To develop an aesthetically pleasing consumer electronic that fills a specific market niche
The MyFi Portable Bluetooth Stereo Speaker was an exploration in aesthetic development, the physical creation of a non-functional presentation prototype, and an exercise on how to target a specific market opportunity within the different products of the same genre.
The idea behind this particular design was a throw back to when portable radios were more than just a device to listen to, but also more of a fashion accessory.
